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                  Profit-Rich Marketing Blog

                  Internet Marketing and Business Growth tactics and strategies from Ford Saeks

                  The Maturing of the Customer Care Industry

                  by Prime Concepts

                  Customer Care Is Growing Up

                  Customer Care is “Growing Up” through Technological Transformation

                   

                  The Baby Phase

                  Just under sixty years ago, customer service had an entirely different face – a sort of baby face that was still crawling across the floor with wide-eyed wonder. Back then, you had to physically go to a store and talk with a person face-to-face to get help, purchase an item, or return something. Sure, you could have used your good ole’ fashioned landline telephone for some inquiries, but mostly it was a one-on-one, nurturing approach.

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                  Direct-Response Copywriting Specialist – Ford Saeks Certified

                  by Ford Saeks

                  We can help you craft compelling sales copy to engage, influence and motivate your prospects into action.

                  Direct-Response Copywriting Specialist – Certified

                  The ability to write effective copy comes from practice, trial & error, testing, and experience. Our CEO, Ford Saeks believes in “sharpening the saw” and just completed and passed this copywriting expert certification.

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                  niche marketing

                  5 Great Videos on Niche Marketing

                  by Ford Saeks

                  For the first episode of his new YouTube show, our CEO Ford Saeks focused on niche marketing and the questions, “How do I find my niche?” and “How do I market to my niche?” We love his explanation but thought you might also benefit from hearing some others’ perspectives on the topic. Here are a few of the most-watched videos on YouTube right now for niche marketing.

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                  These 4 Metrics Calculate the Economic Value of Your Social Media Efforts

                  by Ford Saeks

                  Because you know it’s important to use data to drive action, you look at your social media metrics regularly. You chart the growth in your followers and their likes and shares of your posts. But you’re frustrated because you don’t see how this is really affecting your business. You don’t see the value of your social media efforts. Besides, each social media platform has its own metrics—likes, replies, comments, shares, plusses, repins, etc.

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                  6 Hidden Conversion Killers in Your Copy

                  by Ford Saeks

                  Okay, so you have a pleasantly-designed website with benefit-driven copy, and now you’re waiting for the leads to roll in. Instead of the phone ringing, however, you hear crickets. What could be the problem? Why aren’t visitors booking your services and buying your products? Well, don’t give up just yet. We’ve put together a list of hidden conversion killers in your copy. You can make the changes detailed in our solutions to increase your website traffic and revenue.

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                  How to Increase Conversions Through Quality Landing Page Design

                  by Ford Saeks

                  Let’s follow the path of a typical consumer. You see an ad for a product on Facebook. It catches your interest, so you click. The transition is pretty smooth and now you see a landing page design that gradually gives you more and more information about the benefits of this product.

                  Within sixty seconds of hitting that page, you should have access to and be able to consume all the information you need to make a decision. The focus on the benefits—in the headline, the sub-headlines, and the bullet points—allows you to decide whether or not to take action.?This page that leads you to one clear choice is called a landing page.

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                  Warning: You’re Losing Money by Not Using a Call to Action (CTA)

                  by Ford Saeks

                  Register Now! Download Now! Yes, Please! Try it Free! Get Instant Access! Let’s Connect! You’ve seen examples of great call to action (CTA) buttons on most of your favorite sites. No longer do they say “Submit,” “Subscribe,” or “Learn More.” The trend is moving towards attention-grabbing persuasion, urgency, and exclusivity. And there’s a good reason. With a CTA, your goal is to stop the reader in their tracks and get them to notice that button, click, it and move through the process you’ve laid out for them.

                  So why should you bother creating custom CTAs? Let’s go over the basics.

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                  Scrappy – A Little Book About Choosing to Play Big! Terri Sjodi

                  by Ford Saeks

                  This is a must have book for all entrepreneurs and those that want to improve performance and results.

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                  6 Things You Need to Include on Your Meeting Planner Page

                  by Ford Saeks

                  Put yourself in the shoes of a meeting planner. You’ve been tasked with finding a keynote speaker for your organization’s latest event, and you want to find someone that can speak to your niche’s particular pain points, help them find solutions, and offer actionable steps they can take to transform their thinking and achieve amazing results. These same needs apply regardless of the industry or audience.?So how do you get a meeting planner’s attention? Create a speaker website of course. But what’s next? How do you write a great meeting planner page to convince them to book you today? Follow these steps and you’ll have the copy and content for your own meeting planner page.

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                  3 Questions to Consider in Your Speaker Website Design

                  by Ford Saeks

                  Speakers, the?first thing a meeting planner does when considering whether or not to hire you for an event is take a look at your website. Their goal is to learn about your message, your typical audience and your fee. But they also want to know that you are an expert whose opinions are valued by reputable companies and thousands of followers. Your site becomes your first impression, and your speaker website?design will reflect on you. Here are a few things a viewer will be critiquing on your site.

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